Action to unlock the potential of the red meat industry
December 14, 2021
Poultry is a critical subsector within South African agriculture, as the single largest contributor to gross agricultural production value. Its contribution is further amplified through substantial up- and downstream multiplier effects associated with a long, integrated value chain. In 2015, 40% of total animal feed consumption in South Africa was attributed to broiler production (AFMA, 2016).