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In per capita terms, poultry consumption in Sub Saharan Africa remains low. Expectations are that poultry will be at the forefront as income grows to enable greater dietary diversity. To understand the possible extent of growth, as well as the possibilities to expand domestic production to supply it, this report considers demand preferences for poultry products in the region, before providing an overview of the current structure and relative competitiveness of poultry value chains in Ghana, Kenya, Tanzania and South Africa, as well as a quantitative modelling framework which integrates chicken and feed sectors and can be used to support strategic decision making in the region.

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